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Logo
Design
A logo is a company’s single most valuable marketing
tool. Every time it appears it communicates something
about the product or service it represents and differentiates
it from a competitor’s product or service. It
doesn’t matter whether it’s on the front
of a business card or on the side of bus. In time it
will build customer recognition and loyalty and in time
it will have a bottom line value all of its own. It
will have become a brand. A brand is the visual embodiment
of the reputation the company has or wants to have -
so it is saying exactly the right things to exactly
the right people. |
